The Housing Conversation

Jennifer Gilbert headshot

Part I: Constructing the Story

Upon analyzing over 800,00 pieces of content in traditional and social media, Constructing the Story assessed what pro-housing narratives worked, which fell flat, and what people relied on to form their opinions on housing reform.

Part II: Anchoring the Story

Using the same content analysis, Anchoring the Story digs into what people were actually talking about when they talked about housing in traditional and social media: rent and unaffordability.

Jennifer Gilbert headshot